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    5 Nov, 2020
    The social dilemma, artists stop using social media!
    PR, socialmedia

    A new documentary that people should see about how social media is disrupting even democracy. And I just take that message that the Harvard professor Shoshana Zuboff says in the movie “Social media should be forbidden”. Is it anything right

    Continue ReadingThe social dilemma, artists stop using social media!

    29 Oct, 2020
    I need some action.
    numbers, PR, statitics

     Last post I wrote was about numbers. I said there that numbers are different than statistics. I have a problem also with statistics in one way. You can get things out of statistics so don’t discard them use all the

    Continue ReadingI need some action.

    25 Oct, 2020
    Fans or just numbers?
    numbers, PR

     You know what, your song might not be a flop just because it doesn’t have any numbers. The numbers just show how much marketing that has been done. The numbers don’t tell you if the song is good or bad.

    Continue ReadingFans or just numbers?

    5 May, 2020
    Say no to play for free!
    free, PR, show, tools

    You always get artists complaining that people think they should play for free on parties, pubs and other things. Usually, with the saying, it’s good for promotional for you. I have seen artists ranting long things around how stupid people

    Continue ReadingSay no to play for free!

    15 Jul, 2019
    Several nails in the coffin for Spotify
    Amazon, nail, PR, Spotfiy

    Last week Spotify announced that they are putting down the program where artists could upload themselves straight to Spotify. No explanation was given or how they would deal with their partnership with Distrokid. This was just the most stupid thing

    Continue ReadingSeveral nails in the coffin for Spotify

    8 Jul, 2019
    Promote everything, not what you think i cool.
    PR

    Right now in the summertime, I get post after post around the artists build up in front of a summer festival they think is cool. Actually, they are pretty annoying after the 5th message. Already with the first, I know

    Continue ReadingPromote everything, not what you think i cool.

    28 Jun, 2019
    Have everything in order
    plan, plannning, PR

    I just fixed a release where I got the wrong master files. Okay no big deal, but this happens almost two to three times a month that we get the wrong files. People are into much stress to get things

    Continue ReadingHave everything in order

    26 Jun, 2019
    Why isn’t there a Grammy for best PR team?
    PR

    You always get that the artist is the genius around the whole thing. Still, in most cases, they would have been nothing if it wasn’t for that perfect PR team. I hear it all the time, artists coming up to

    Continue ReadingWhy isn’t there a Grammy for best PR team?

    10 May, 2019
    The single that went nowhere!
    PR, silent, stupid, work

    You need to get all your team members to work in the same direction. That is like the movie director, their job is to get all in the team into the same vision. And yes there are two ways, either

    Continue ReadingThe single that went nowhere!

    22 Mar, 2019
    PR is a trade.
    knowledge, PR

    I should learn some PR you can hear artists say time to time. I guess that is kind of stupid. Sure you should know the basics so you know what kind of PR you are buying and what to expect

    Continue ReadingPR is a trade.

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