Last post I
wrote was about numbers. I said there that numbers are different than statistics.
I have a problem also with statistics in one way. You can get things out of statistics
so don’t discard them use all the tools to collect whatever fact that is out
there. Still have one thing in your mind.

Statistics
are only available on action taken. There won’t be any statistics if you don’t
do anything. More or less no action, zero statistics. Or even just a small bit
of action the data that comes in will be too little to draw any conclusions. And
of course, if you cheat your data will be not correct either.

I think
many today are not using the data that is actually out there. You should monitor
a release and see what is getting any tractions Most of the time I mainly see
artists just count interviews or anything where they can pose and be a star
counting. They newer check if that interview is read or even lead to some new
people getting to the music. That is so easy today, but yes vain is still big
in many ways.

Another
thing is that the artists are too fast to quit the marketing giving up reaching
something. It seems they are mainly releasing a song just to be able to make a Facebook
and Instagram post about it.

Then we
have the big thing around statistics. Statistics can never say if a song is a
hit or not beforehand. Since it’s only monitoring things in the past it has a
very hard time predicting what is going on. If I have a song that is one year
old and only has a couple of thousand streams the statistics will be quite
boring. If I know though that my song will be used in the next blockbuster movie
in the USA as the lead theme next summer I know it will be exposed to millions of
people.

Here the statistics
would tell us that this song is useless but with my other information the song
is glowing hot and many people would jump on that train. This is why statistics
really can’t predict that much of the future just the past. In reality, a song
might just be a hit if millions of people would have a chance to hear it.
Possibly also not be a hit if millions of people hear it. Of course, the exposure
makes a possibility for people to discover the song and liked it. If the song is
bland and not that attractive there still will be people attracted to the song
but not so many would be picked up by the exposure.

Here the
statistics could come in handy. Even if you get exposure to millions of people.
How do you keep those that really liked your music? You can see in the statistics
where they came from and you can try to get them to follow your channels.

The problem
I have today is that people are talking like statistics can predict a future.
Even with my music in that movie that is nothing certain. The movie itself might
flop then fewer people will listen to it. The song is placed in a way that it’s
just in the background and not that prominent. Nothing is certain until it has happened.
The only thing you can rely on is that you need to do quite many things and
sign up to get your data to be able to get something out of it. At the same
time doing a lot of things with your music is the only way for many people to listen
to it. It’s in the actions, not the statistics.