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    3 Dec, 2018
    Do some PR for your release!
    Money, PR

    No, it’s not just to get the music “out there”. Yes technically it is that way, you can release your single in 24 hours and get it online (technically I can do it in 3 hours, but that is another thing). But what

    Continue ReadingDo some PR for your release!

    21 Nov, 2018
    PR companies that don’t know PR!
    PR

    I was just in on a page for a PR company. Okay, this company doesn’t do PR for music but still, I have seen the same on these pages as well. In this case, they invited me to some party with

    Continue ReadingPR companies that don’t know PR!

    27 Sep, 2018
    The problem is in the song most of the time.
    hire, PR, radio

    It’s not hard to find someone to do the radio plugging and take the money. The hard part is to find the plugger that actually get it on the playlist, said the artist. I bump into this quite often. The

    Continue ReadingThe problem is in the song most of the time.

    1 Aug, 2018
    As fast as possible is usally the wrong answer!
    candy, delayed, facebookpost, PR

    Suddenly they come and have a song ready, usually a song that should have been ready two months earlier to fit the schedule. Why is it delayed? Well, the graphics person’s rabbit died and he couldn’t do it faster. The recording engineer

    Continue ReadingAs fast as possible is usally the wrong answer!

    1 Jun, 2018
    Who can you trust? The PR firm that f**ks up your track.
    failure, PR, Sharks

    I can get annoyed that artists are going through processes and not trusting anything. They act like they live in former eastern Europe and a spooked by everything. Last week I spoke to a friend that was hiring two PR firms. These PR

    Continue ReadingWho can you trust? The PR firm that f**ks up your track.

    18 Apr, 2018
    The PR is ignored and that is the elephant in the room.
    Personal, PR

    When you have meetings with artists they can spend hours talking about a certain sound or how they want the audience to connect with them. Also the look on photos and videos, that can take hours to discuss. Most are just small shitty

    Continue ReadingThe PR is ignored and that is the elephant in the room.

    17 Apr, 2018
    Releasing music won’t get you forward.
    lottery, Personal, PR

    Releasing music is not like a lottery. The more you release is not getting you closer to get an audience, buying more lottery tickets might get you a bigger chance to win, even though it’s already is small but releasing

    Continue ReadingReleasing music won’t get you forward.

    30 Oct, 2017
    PR Agents, is it really worth it?
    diy, PR, Tips for artists

    I was speaking with one of the record labels we are working with. We discussed a new release and what kind of Pr work that should be done. – I really don’t want to hire Pr agents in all the

    Continue ReadingPR Agents, is it really worth it?

    23 Oct, 2017
    Are you doing a release or a facebook post?
    PR, tip-off, Tips for artists

    Right now that is a good question? Seems like most people don’t realize that PR takes time. When we work with record labels they usually get up to 10 weeks before to make all the PR stuff that is needed. Okay if

    Continue ReadingAre you doing a release or a facebook post?

    17 Jul, 2017
    It’s a difference to be a superstar then an indie band.
    PR, pr team, superstar

    When I discuss PR plans and strategy’s with artists this always comes up. The artists want the same benefits and stuff as a superstar, but make the same effort as an indie band. What they seems to miss is that

    Continue ReadingIt’s a difference to be a superstar then an indie band.

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