When you have meetings with artists they can spend hours talking about a certain sound or how they want the audience to connect with them. Also the look on photos and videos, that can take hours to discuss. Most are just small shitty details that have no relevant info on it.

They never talk about how to get this to the audience? In most cases that just happens in their world. Also, all these things around what it should look like and sound like must fit with the PR is never discussed. In many cases, they just leave that to the label or just ignore the problem.

Ignoring the problem, of course, leads to nowhere. And then you are like yesterdays post that releasing is not taking you anywhere. Leaving it to the label could be very dangerous. They might use their own PR people inside the company and those could be overloaded by other stuff. Or they hire just low budget people or just do a send out to media and call that PR. In the worst case, the material doesn’t fit them and they will just ignore doing some special PR for it.

That is why I don’t get it why the Pr discussion is never a topic? To really get these ideas the artist is burning for to an audience that is the key. Instead, it’s just counted how many blog posts they get (never how many that actually read those blog posts) or if it gets Spotify streams (never what kind of streams it is, empty or someone really listening). Or most important, like I wrote if the material they make actually fit the campaign. There is no use of printing T-shirts if you are not touring. There is no use of a big fat video if you are not having PR in countries where it could be shown on TV or you have the marketing budget to get it big on Youtube.

We have quite many releases right now and I did a little test. When the songs came in and I looked at the schedule I gave 3 dates to choose from. All working fine. Of course, all of them took the closest date. Some not even asking if it would work for the PR, some actually did ask if it worked with the PR. But the critical question what kind of PR was never asked.
In reality, the more time gives the PR things to do more properly, so choosing the closest is not that smart. Sure we can do the basic in the shorter time, but these extras are usually not done in the shorter things. The most critical question of them all, no one informed me about what kind of PR things the artist would do. In the end, I mainly think they are doing a blog post and if I’m lucky they will bost that post on facebook.

The PR is ignored and that is the elephant in the room. It’s not getting easier that people talks about “my music are not a product” shit.