Yes we see it everywhere right now. Artist making collaborations. Even artists with hell of a lot of followers like Taylor Swift is teaming up to get into other artists fasnbase to promote her music. And that is the new

Continue ReadingOne fanbase is not enough.

I really did this mistake a week ago. I forget the people that were closest to the artist. Instead we were just chasing new audience all the time and this day we had a show in their hometown. Since it

Continue ReadingDon’t forget the closest ones.

It’s really interesting to see people present themselves to me with their music and claiming that they are really dedicated to doing music and become a successful artist. Then you open their homepage and just a section is about music.

Continue ReadingMake up your mind.

I sometimes get from artists that we should call up the radio stations, or blogs, newspapers whatever. The thing is you only do that if you have something new. They all look and read on our first send outs on

Continue ReadingNagg, but only if you have something to nagg about.

I was working with the Magnettes again ( a lot of them right now since they have been in Stockholm for a week ). They had a secret show on the chamber of commerce in Stockholm last night. And they

Continue ReadingGet out from the backstage area!