Usually this is what people does this mistake. Since I got through many demos this week it is a normal thing to see. Most of the time when people talks about “this music is soooo suitable for a movie or

Continue ReadingIt’s a diffrence of score and a song.

I just heard of a band stuck in a really bad situation. One of these companies that makes the whole music business looks like shit. So here is a rule. If a company wants you to pay for the PR.

Continue ReadingDon’t pay them scam companies

I had a great lunch with a woman in one of the world’s most successful PR firms. We were discussing how PR is done in the new digital world. How people think that they will get everything just to hire

Continue ReadingIf your social media looks like shit.

Many musicians hide their music. They think it’s better to be totally ready when the record label or the audience should hear it. It’s actually pretty wrong. I don’t know how many times I have got totally produced records, sometimes

Continue ReadingDon’t hide your music