I sometimes
get from artists that we should call up the radio stations, or blogs,
newspapers whatever. The thing is you only do that if you have something new.
They all look and read on our first send outs on e-mail. I know that since every
time I speak to them they can actually say things from the text. So no it’s not
that they don’t get the message. More that the message is not interesting
enough to react on.

So if I
then call back a week later and ask the same question “did you like the song,
will you add it?”. They just say, well have something happened with it
somewhere else. If the answer then is no, well they it’s easy for them to say
no.

The strategy
is to have something new to get in. Like calling up, “ Hey did you see they new
video”. Or “Hey we just reached 50 000 streams and got in on this cool
playlist”, “Or the artist will play in your city next week”. Anything new, not
just did you listen to the song again.

Mainly also
this is the problem that you get from the artists. If it is an artist release themselves
they only have new things for two weeks, the song and a video. When you work
with professional record labels they usually have things for at least 6 weeks.
They really good ones 10 weeks or more.

They actually
create all the “new” stuff happenings beforehand. Then if something really
happens they use that and push the other stuff in the future.

And yes
most media wait out other media so it is some kind of chicken and egg debate
about it. Still there is so much stuff that can be done if you just plan ahead.