It has been quite much about health the past days. Yesterday was the news that Avicii had died, very tragic. Now we don’t know how he died but most speculation goes that he had health problems before and now took

Continue ReadingHealth is important.

There is just two choices and none of them are easy. But I time from time bump into bands that can’t see the logic in this, instead try to cut out shortcuts. If you think you are good enough, or actually excellent enough

Continue ReadingYou have to invest or take the slow road.

When you have meetings with artists they can spend hours talking about a certain sound or how they want the audience to connect with them. Also the look on photos and videos, that can take hours to discuss. Most are just small shitty

Continue ReadingThe PR is ignored and that is the elephant in the room.

Releasing music is not like a lottery. The more you release is not getting you closer to get an audience, buying more lottery tickets might get you a bigger chance to win, even though it’s already is small but releasing

Continue ReadingReleasing music won’t get you forward.

I’m getting more and more from that DIY can be done. Sure DIY with a team works. But totally DIY with the artist is impossible. The reason is quite simple. The artist can’t get enough information to make the right

Continue ReadingMore and more that DIY can’t be done.

I’m speaking on Westway Lab in Portugal today 16:30 How to place in playlists.

I’m fascinated by people that really don’t see that what they are doing is contra what they saying. You have a friend that tells you that he wants to take a fishing trip with you. Going to this great lake

Continue ReadingAre you doing it a 100%?

Yes I work in a creative industry and many weirdos are drawn to it. I guess we are all someway crazy that works here, but there are the really crazy people. And I would guess they are more than in

Continue ReadingThe loose cannons

You get it time from time from artists. Well, it’s not perfect to do like that. It can be that they should record in a less good studio. Doing a scaled down show or just a show without any good

Continue ReadingNothing is perfect!

Right now I’m a bit upset. I was going through a list of companies that we had speed meetings with on a festival. I was one of the people you could meet. I didn’t have time to say hello to all

Continue ReadingWhat you need is someone who cares about your music!