You need to get all your team members to work in the same direction. That is like the movie director, their job is to get all in the team into the same vision. And yes there are two ways, either

Continue ReadingThe single that went nowhere!

We have all had the boss that no one really likes, that comes into your room and scream at you. Whatever you do it’s not good enough. Yes, we all have had that boss. Revealing, many artists are that boss.

Continue ReadingYou must understand you are the boss.

Sometimes your wish comes true. Not long ago I wrote how I was tired of panels like meet the supervisors. Those panels where they mainly talk in broad things or you just switch cards. I was very tired of that

Continue ReadingThe topic is back, better then before, supervisors.

A rather interesting discussion came up during Enea Springbreak, the importance of the physical meeting. It seems like some people mainly think if you are friends on Facebook its included in your network. I feel that Facebook is a good

Continue ReadingYou need facetime not Facebook time.

I was just on a showcase and ended up with some record labels. They discussed how they just dumped artist and how similar they were in the reason why between each other. First, it was an artist that the label

Continue ReadingYour hubris will kill your career.

I remember when I started talking about Spotify with my artists around 2009. They were totally uninterested. The industry as well. Just people higher up in the industry was interested. Then five years later the general industry started to become

Continue ReadingWhen the DIY comes around it’s dead.

Why is it that certain genres are unprofessional? I mean I can get if a certain person is that, but here we talk about a whole genre. and everybody knows it, but no one wants to talk around it? Ok,

Continue ReadingThe unprofessional genres.

So it’s 1 of may, workers day and also when you can protest. If I should go out and protest it would be that the Swedish music industry is a bunch of cowards. Sweden is a strange country. Some days

Continue ReadingIn Sweden the music industry is damn cowards

I have been travel lately, more than usual and seen so many good panels, keynotes, and masterclasses. The knowledge I and the other visitors are getting is phenomenal. I wish I would have these things when I started in the

Continue ReadingYour content has to be good!

I just got a supervisor that I have worked for years with but never got a placement. It has been close several times but it has always missed. Finally, we got the placement done. After working together for at least

Continue ReadingIt takes time.