After yesterdays post a friend contacted me and told me that it’s even worse with the gender thing inside the Swedish industry. He had been working on a music company for eight years. Suddenly everyone was taken off their positions.

Continue ReadingMore wrong equality in the Swedish industry!

I was talking to a Swedish festival of booking an artist. They showed very much interest in a band that is very successful right now. Suddenly the called me up and asked after a much smaller and not as ready

Continue ReadingEquality in the wrong way!

I’m gonna play my latest single. Yes, you have heard it so many Times during showcase festivals. Not the best choice in The showcase situation. Why? Kind of easy. It’s not all singles that actually works. Usually, if an artist

Continue ReadingThink of what song to play!

Back after have done both Focus Wales and New Skool Rules, so a long week and just got in the office Monday evening. I like these two festivals, similar size, and good industry people. And Yes the result will come

Continue ReadingShort post

I’m going to write this post on the road. Usually, I write on my phone, but then correct it in my computer talking off the worst mistakes. Not this time or the Monday post. This has to go straight online

Continue ReadingWhy i'm going on showcase festivals

I see it too many times. A young artist doing everything by themselves and running around like headless chickens. You usually see them for around two to three years then they disappear. Then they come in your social media feed

Continue ReadingYes you will be burned doing everything yourself.

Lately, I have seen many artists with a strong belief in something that will definitely stop their careers. One had a political view. The problem was it was so strong that every damn song was about the same matter. Remember

Continue ReadingI just wanted to destroy the environment because it was so bad.

Every ten years has been big changes in the music industry for me. Almost like a new chapter has opened up. 1999 it was Napster and the whole change to digital opened so many new opportunities that it launched my

Continue ReadingI was right, here comes the future.

I read a post from my friend Alonzo Sosa on facebook there are no lucky breaks. It’s down to hard work and countless criticism and development. And I can’t agree more. The ones that work for it get the break

Continue ReadingThere is no lucky break.

Yes another VLog and here is Enea Springbreak, too much Ugly Soda and Peter get starstruck.