Be prepared. Shit will happen! Just got a call from one of the bands. Their gear is stuck in Amsterdam where they changed the flight. Really nothing you can do about it. The first show is this afternoon and my

Continue ReadingBe prepared!

I had a meeting with a social media strategist, that didn’t print her email in the presentation so you couldn’t reach her. So I tried to add her on facebook, couldn’t do it. Instagram, not my thing. I just sent

Continue ReadingOh the irony!

A couple a years ago I saw this quite often, tomorrow’s music industry using technology. Still, some people that are not that involved in the future of the music industry still think that AI and technology will rule what you

Continue ReadingTechnology the new A&R?

Here are the most common errors I see artists do when they get to a showcase festival. Taking it as a gig. The artist just shows up and play their gig. Then leave for the hotel and then head out.

Continue ReadingThe errors you do on showcase festivals!

I was talking to a colleague around that artist problem we both had. We were working on the same project and the artist wanted more out things that could be really done. The biggest mistake was that the artist had

Continue ReadingKnow what people do! It can be crucial.

Today I wasn’t supposed to write something. It’s a bank holiday in Sweden. But yesterday was a sad day, I got the news that Ralph Murphy died. One of those people you meet at almost every festival. Suddenly they are

Continue ReadingRIP Ralph Murphy

“Here is a couple of new songs, please send feedback after you listened to them.” This line I quite often get in demos sent to us, or in other cases as well. I will tell why you don’t get so

Continue ReadingPlease tell me i’m good, the feeback game that now is economy.

I was in a panel to judge songs the other day. I was judging the songs from a commercial perspective. Of course, since my thinking is that you want to do the song as accessible as possible for an audience.

Continue ReadingExcuse me for being successful.

I released my new single that was really appreciated on Spotify. The artist bragged on his CV on it. First, I’m not that interested in Spotify playlist since that is a sign of amateurism. Anyway, I was checking and on

Continue ReadingDon’t brag on false things that can be checked!

I have been on quite many festivals the past month and I meet so many artists and The one you remember the most is the one with a really good work ethic. They send you emails inviting you to the

Continue ReadingYou remember the artist with work ethic!