You won’t meet your audience on a showcase festival. You meet the people that have an audience for you. Your job is to persuade them to present you to their audience. That is why I hate when idiots measure their

Continue ReadingHere you find the people that has your audience

It’s not a lack of gatekeepers that destroy the music industry today. It’s the bubble, the lack of what information that reaches me. The digital highways are so full of information that nowadays the algorithms choose what I should see.

Continue ReadingI need the bordom.

I just got the most stupid mail in a long time. The sad part it’s from a professional booking agency. Or well I guess not so professional after all. First, they seem to just hang around on sites like Sonicbids

Continue ReadingCheck the contract before!

I guess when you work with the subject, it is kind of obvious. The hopeless cases are to easy to see but still, people want to push them even if you know this will not go very far. It starts

Continue ReadingWhy support the useless cases?

I just fixed a release where I got the wrong master files. Okay no big deal, but this happens almost two to three times a month that we get the wrong files. People are into much stress to get things

Continue ReadingHave everything in order

It’s incredible how many artists don’t have their things together. I was putting up artists on our festival and we use a site that you can upload your pictures, bio, and links. Okay, I can understand that you feel that

Continue ReadingThis is what you need to release.

You always get that the artist is the genius around the whole thing. Still, in most cases, they would have been nothing if it wasn’t for that perfect PR team. I hear it all the time, artists coming up to

Continue ReadingWhy isn’t there a Grammy for best PR team?

One of the showcases I went to, I meet a friend who is doing management in the same style as me. I have helped him in some cases with a specific artist so of course, I asked how it was

Continue ReadingDropped because of laziness.

Oh well, it’s my birthday. Yaaay so how will I celebrate it? I will get on a plane and travel for over 16 hours to Taiwan to visit a showcase and conference. What did you think that I would have

Continue ReadingIt’s your birthday!

It’s Midsummer here in Sweden and that means that we will dance around the upside down penis with silly songs. It’s called culture you should google it 😉