One of the showcases I went to, I meet a friend who is doing management in the same style as me. I have helped him in some cases with a specific artist so of course, I asked how it was going around that?

I dropped that artist he explained. I was busting my ass off to get them opportunities and get things going. Still, it felt like they very just in for the ride. and when we got eight on the chart and they didn’t even post something around it on facebook I just dropped them.

This is very common. In most cases when I start talking to a manager I have seen for a while I ask if they still have the artist they used to work with. In many cases, they just grew tired of all the work they put down and then they are treated like shit.

Here in our office, we call it “sitting in the sofa method”. The artist has no longer any go, they just rely on what you are doing and whatever you are doing they just complain. More or less sit on the sofa like a teenager playing mobile phone games and complain about everything.

But it’s not your teenager so after a while you just grow tired and throw them out.

This is the reason I don’t trust artists when they tell me that their latest company didn’t do anything. In most of the cases, they didn’t but the reason for them not to do anything was that the artist was sitting on their asses and did nothing themselves.

And in today’s industry, the companies can wait, they don’t need to develop the artist, just wait until the right time is there and then take 50% of the share. So an artist that just sits there not even updating the social media or the homepage or nothing, well they get dropped.

And they get dropped in many ways and fashions.

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