Right now is the best place to be in the music industry. At the same time the worst to bein the music industry. No, I don’t talk about the covid, sure it disrupts things and puts people out of business,

Continue ReadingYou need the right message!

I have seen some really smart new things that bigger artists are doing. They just quit the social media frenzy that is going on. I can really see this breaking through in the lifestyle after the pandemic. As it has

Continue ReadingSocial media might not be the way for an artist.

I actually had the time to clean out the old shed that or on our backyard. That is the last thing you really cleanout. I can’t even remember if I have ever cleaned it out since we moved here thirteen

Continue ReadingI put a lot of hope on my musician friends

Another clickbait headlines. Yes, I have been experimenting with things like that. But the whole new world that we see after Corona starts to be interesting. I’m in a secret forum with other people in the music industry and there

Continue ReadingThe Tik Tok death

Imagine that you are going on a hike to climb a high mountain like Mont Blanc. You have got in some cool friends and you have a great team that has a good chance to actually reach the top. All

Continue ReadingBusinesses without new knowledge and network will go under

Yes, you who wrote another song around Covid -19. No there is NOBODY who wants to hear your feelings around Covid -19, sorry. Writing in the intro text that the song is about that is just begging the intake on

Continue ReadingThis is the worst song ever!

When I do consult missions with different artists, I usually get claims and dreams from them that are from the past. Things that are no longer relevant. I usually say that the audience that is really young and update is

Continue ReadingDon’t underestimate the people you pass on your way up.

Another message from a tech firm that promises me that I can find the next artists by looking at different numbers on different outlets. Outlets, well they seem more just stats from social media and streaming platforms. As I have

Continue ReadingThe mega festivals are over!

I sat in a meeting with quite many indie labels. It was a crash course on a new playlisting tool. Of course, some of the labels started to ask questions about how you pitched to playlists around the world. Because

Continue ReadingIf you would like to have a chance to be successful you need this!

I read a great article on a site that sells email lists. They wrote that they got a lot of complaints that their lists didn’t work. People didn’t get answers they sent to over 1000 emails and only got two

Continue ReadingWhy the industry is not answering.