I found this amusing post on Facebook from a friend that has a new band. First rehearsal done with complete dynamite line up. Can just say it rocked. Now planning for record release, video shoot, and promo pictures photography. Stay

Continue ReadingFirst rehersal!

Sweden special. Att göra en Halloween Pumpa.

I don’t know. In so many cases I have to restrain myself not speaking up against so many wrong things in the business. It’s like people wants the answers but don’t want to hear the truth. If you ask me

Continue ReadingMaybe time to tell the truth?

It’s like putting makeup on a pig. You working with a project and the artist is just so into details that it doesn’t matter. I had once an artists that sat three days deciding what color it should be on

Continue ReadingSometimes you just follow along!

I talked to an artist the other day that had helped a band in his hometown. Now when he wanted some help with his project they just closed the door. He got the feeling that they just took over his

Continue ReadingWho is doing what?

I know exactly what I’m looking for. I want to work with an artist that is as passionate about music and getting their work out as me. What I’m not looking for is artist that always says that they would

Continue ReadingWhat I’m really looking for?

That question should be used. I see it quite often that the artists mainly want that Pr for his/her ego not to get more sales/streams. If you ask the artists if it is for sales or ego they will promptly

Continue ReadingAre you doing PR for your ego or to get results?

The Vlog holds things about Videos of The Magnettes, Mother Mink and State of grace. Also new intreviews with Adée and Royal Prospects. And secrets and invetations.

I had a great lunch with a woman in one of the world’s most successful PR firms. We were discussing how PR is done in the new digital world. How people think that they will get everything just to hire

Continue ReadingIf your social media looks like shit.

Yes it has really been clear the past weeks to put down the goals on a paper (a computer document is more right). It’s more to have something to measure against. We put up these goals every five years. This

Continue ReadingPutting up goals, put the right ones.