Mediahora sig är ett uttryck som många gånger nämns i branshen. Många gånger fattar inte publiken hur det går till och de flesta artister fattar det inte heller. PR maskineriet är ibland väldigt desperata och kan hitta på det mesta.

Continue ReadingVad gör man inte för lite PR!

Just nu går Musikerförbundet ut med de dåliga villkor som Idol deltagarna har. http://www.musikerforbundet.se/7-aktuellt/482-idoldeltagarnas-usla-villkor.html Inget nytt under solen. Vad som skulle diskuteras är hur snabbt de faller i glömska och att Idol faktiskt är ett tv format inte så mycket

Continue ReadingVarför är man med i Idol?

I’m going through demos for them moment. And I guess I will write a lot around mistakes during a presentation to professional people in the industry. I got one here that started off pretty good, but she was telling how

Continue ReadingDon’t fake your numbers

It feels sometimes like in high school when you did assignments with people. Some never did anything and you had to do all the work and they took all credit for it. Over the years I have been better and

Continue ReadingLet’s work togheter, and you do the job!

Usually this is what people does this mistake. Since I got through many demos this week it is a normal thing to see. Most of the time when people talks about “this music is soooo suitable for a movie or

Continue ReadingIt’s a diffrence of score and a song.

Yes it’s the last day until we sit down and take the decisions for the artists we going to work with 2017. Yes we already have begun getting through the many suggestions we got and yes we already has contacted

Continue ReadingLast day, demo day

Vlog with gossip around Like Swimming, The Magnettes, Anders Boson, Royal Prospect, Adée, Rookie and Tune in Tel Aviv.

I just spoke to a friend who is a musician. He was very excited since he applied for several jobs and it seems like several was interested to hire him. I asked if it was musician’s job. No it was

Continue ReadingIt won’t fall into your lap

I just heard of a band stuck in a really bad situation. One of these companies that makes the whole music business looks like shit. So here is a rule. If a company wants you to pay for the PR.

Continue ReadingDon’t pay them scam companies