I should say that a nagging artist is really the first you kick in a scenario of taking off bands. Still nagging is needed to get things done. People are busy and sometimes a reminder is great. The art of

Continue ReadingDo the nagging in the right way.

I write this on the plane from USA to Sweden. Almost two weeks of Pr touring with The Magnettes and a small off tour to Taiwan and GMA has been done. It has been very successful. Alot of updates with

Continue ReadingEnd of my touring

Then he said it! We don’t care about your socialmedia numbers. With a right campaign they will be fixed you don’t need to have them beforehand. I was on a panel where a guy from the most powerful and most

Continue ReadingWe don’t care about your socialmedia numbers

I was listening on a speech from a very famous old label guy from Japan the other day. He was very pessimistic about where the musicindustry where going. The sales where down. The digital in Japan didn’t work and the

Continue ReadingYou know it’s perfect when old people say you can’t do it.

One of the worst things I know is when you get pitches from companies that really don’t have thought their plan through. Usually they have identified a problem in the music industry that in reality is not a problem or

Continue ReadingNot such a great idea

Aren’t we all failed musicians? I guess everyone that is in the musicindustry is failed musician in some way. I usually say I’m not a failed musician and that is my strength. It’s not totally true. I was in a

Continue ReadingBlind leading blind

I was on a industry event a couple of weeks ago. The event was really good in itself but it was full of sharks. It all comes from the song (Rock) Superstar with Cypress Hill. In the intro he tells

Continue ReadingSharks

The Magnettes did a show at Sofar Los Angeles yesterday. For that we needed special equipment. Usually on the tours we have drumpads and tracks but on Sofar it’s semi acoustic. So we got a problem, we needed a Cajón

Continue ReadingIt’s about connections and favours.

Okay we put down our label services 2010 for a good reason,  it doesn’t work (we had it 2002 to 2010). So I’m quite annoyed that they are still out there. What’s even more annoying is that they are lower

Continue ReadingLabel services are not the way to go.

Breakfast in the patio behind our airbnb in West Hollywood. It will be a couple of hours before we have a important dinner with a recordlabel so it’s quite nice to relax in the shadow of a the vegetation. I

Continue ReadingIt’s a lifestyle