What really annoys me is when an artist is trying to change a deal just because things have changed. Imagine I get to you with a great new company idea. I will open a juice bar that serves a new juice

Continue ReadingDo we have a deal?

Okay another Vlog, here with topics like What picture does The Magnettes hate? The Orb, Shockholm, Reeperbahn, Youbloom and Swedish radio.

Sometimes it’s easier to work with an artist that has been on a company that didn’t deliver. Signing a new artist that really doesn’t know what to expect is much harder. They build up fantasies around what you should be

Continue ReadingLook what you have.

Too much love will kill you. Well to much DIY can kill your career too. But how much is too much? Some DIY is necessary to even become a good artist. So where to draw the line to find a

Continue ReadingToo much DIY will kill you

It has been a couple of good days in Barcelona on Future Music Forum. New friends and new views, old friends as well. I guess the idea that gets the blog in a new light was during this conference. I

Continue ReadingReturn of Vlog

Over the week on FMF I have heard so many of the issues I have brought up in the blog. Even that these stories are going on at higher levels. One time we got into a battle who had the

Continue ReadingDiscussions on stupidity.

In bigger corporations they test their next employees, severe tests are usually done to get a good placement into a company. Why do people think this is not applying on when you seek out artists? I mean in many cases

Continue ReadingWe will test you!

I got a mail from a manager today. He has been complaining that his artist is not going that much forward. Actually, the whole thing was not moving that forward. I suggested getting to some conferences usually you get new

Continue ReadingLost in the studio. Lost in the game.

If you have started a business you know how much work and effort it takes. For example to start a restaurant you have to be there and work for years before you get profit and get it rolling so much

Continue ReadingThere is no compromises.

Just left my last guest from Live at Heart on the airport. And back again to continue to blog. This is the great part of being at a festival and a conference, you meet so many new good people and

Continue ReadingNew insights how to do it and the two stories.