What really annoys me is when an artist is trying to change a deal just because things have changed. Imagine I get to you with a great new company idea. I will open a juice bar that serves a new juice of an apple and a pear that just got on the market. I need money to open the restaurant and to the PR. There is no safety that this new apple and pear will even take off, in fact, the first tree is just ready to get fruit in a couple of months. But you need the money now so you have to take a risk that it will work.

The more money you put in the more percentage you will get. So we strike a deal that you take 50% of the risk. The part you will do is also shouting about on the social media since you have really many followers and do some work in the juice bar for no payment when we open the bar.

Everything is fine and the juice bar opens. And the apple really takes off, it comes out it’s really healthy and everyone wants it. The pear is going okay, but not as good as the apple which is a success.

The money that you lent me is got back to you. But no profit so far, you will start getting profit from it. Then I come back and start talking about that we should change the deal. You can still get a percentage of the pear part but the apple, well it was my trees and you already have gotten your money back. We should change the deal.

Not nice huh. I mean you took a risk just getting me the money and now when we finally get some I want to cut you out?

This happens all the time. When you then say no they go around and tell that you are the evil music company. You invest in their record and then when you get a hit they don’t want to give you the percentage that we agreed on. That you took a risk, well you knew it was a hit so it was no risk. All that work you did for free since you calculated to get it later. That free work was just for fun.