Confusion is the biggest word I can describe right now. Since we are in a shift in the music industry you see all these people thinking that you should revive stuff that is dead. We saw this also in the

Continue ReadingWe can’t move back.

When you work with mainly new artists, artists that are very new to the industry the interesting reflection is how professional they are if you compare them to the people who work in the industry but are middlemen. Then you

Continue ReadingMind the gap.

My favorite professor Michael Dahlén just got me a new word “happychondira”. More and more studies show that people are working harder and want to be the best in whatever they do. The problem is that it doesn’t make them

Continue ReadingThis is why “happychondira” will be the new artist motto.

In Sweden, one of the most streamed artists Fröken Snusk and Rasmus Gozzi was taken down during Christmas due to strange streaming patterns. He had been warned several times before, but this time after that IFPI took him down from

Continue ReadingYou can hide your cheating streams inside a success?

I give you a shoot to perform in front of some of the most important people in the music industry. Here you have the people who can change your career. Ok, you don’t really know it, since you are not

Continue ReadingDo you really know an opportunity? This is not what to do!

It was a big gala for Swedish music yesterday, the gala that is held by the national radio. Over the years it has been a pretty big thing, but this year they moved it back to Stockholm and put it

Continue ReadingMusic has lost it’s value

There is a Swedish festival (or was, seems they have thrown in the towel since a year back) that was run by an artist. The festival was pretty good in its genre, but it could never grow because the artist

Continue ReadingYou can never be bigger than this.

You might have read my other blog about how artists now are more influencers. The latest in the debate is that the whole social media has started to shrink and go away. And of course, you can read it in

Continue ReadingBeyond Megastars and Social Media Dominance – Embrace a New Era of Authentic Connection and Individual Brilliance!

I just bumped into the typical new racism inside the new music industry a panel about diversity & inclusion. Isn’t it a good topic, yes it is, if you didn’t put five people in the panel with the same background

Continue ReadingDiversity & inclusion done in a totally wrong way!

In several academic works that have just been released, we see how the new music industry is developing. The hard part here is that we are more or less going for two different choices for artists, and it seems both

Continue ReadingLike we have fast fashion will we have fast-made music?