The death of the music industry is as accurate as the death of the cinema.
music industry cinema, death, musicindustryI worked in the movie business for several years. For more than 20 years I also worked as a machinist a couple of nights a month, just to be able to see movies. Yes from 1995 to 2012 I pretty much saw every movie that went up on cinema. In the end, though the real machines went over to become big computers, and you were not actually working with film, you were just a popcorn salesperson. With that digital shift, I quit.
The thing is though that the technique was not only behind the scenes in the cinema. Suddenly you got a better sound and picture at home. Everything comes out directly to your TV. The way you make movies has changed. They just put out a couple of really big titles. Many of the more interesting and surprising and good movies don’t get any budgets and have disappeared from the cinema.
A couple of weeks ago I held a speech and a place and as a nice gesture for speaking for free, they gave me two cinema tickets. I don’t know what to do with them? I haven’t stepped into a cinema since I quit in 2012. I really don’t want to either. Luckily my girlfriend and her best friend wanted to go to the cinema, so I gave them. The cinema is totally dead. Overpriced tickets, overpriced popcorn, soda, and candy, and then spend it in a saloon with kids that don’t know how to behave in a cinema and think they are in a living room.
The company I worked for was sold a long time ago. No cinemas are making money any longer. It’s totally dead. Even movies are kind of dead. I just looked at my Netflix account this year I haven’t seen any movies, or TV series mostly documentaries, but no movies. To be true I hang more on TikTok. I spoke to some people in the movie industry, and they also feel it since the budget goes down. Today you8 can fix most of it in AI and Hollywood’s biggest problem is to buy the identity for the actors, even dead ones. AI can easily fix so Sean Connery is acting against Charly Chaplin. The problem is that you need rights for their image and voice. You don’t need a crew, you don’t need actors, you don’t need a scriptwriter. Just months ago the first film where the script was written by AI came out. And what is told it darn good.
Normally the music industry is ahead and in the lead of development, we were first over to the digital side if you compare it to the movie industry and so on. Now though it feels like the tempo is so fast that it changes all industries at once. It has already happened that people with AI have done duets with Curt Kobain and Michael Jackson. ABBA is already avatars and they just bought KISS. Making music costs nothing, you can do it by pressing a button on AI, I can easily do a soundtrack to this text with AI music.
What we do is climb onto old stuff. Suddenly Oasis seems to do a reunion next year. Who wants to see that, of yeah people that are 50 years old and were around when Oasis was big. Even festivals like Glastonbury a phenomenon is getting weaker and weaker. Who wants to crawl around in the mud with no facilities to see a couple of yesterday’s stars do a bad performance. When you can be at home and see them at the height of their career playing as avatars in your living room?
I also see that it is fewer and fewer professionals in the music industry. The people that are there working full time are in strange organizations and really can’t promote any music. At the same time who can? Music is not driving the youth culture today, influencers are. Music is just another way to express yourself, and there are so many other ways. Sorry like the cinema, concerts will only happen on big things. The rest will be replaced with other happenings. It’s a slow death right now, or slow we don’t know seems like everything goes very fast right now. Sure people will see Oasis for one year, then it’s over I guess with a good retirement found.
