I posted this on the Future Echoes homepage today. I guess it will confuse people, and it should. People don’t get that it’s the end of an era. We are now going for the next in the music industry. The sad part is that the majority of people who are in it are not invited to the next step. I was wondering how to express this, suddenly YouTube that is always in the background (Spotify is so dead and will not be in the next step) just put on The Clash – Should I stay, or should I go?

And there it was, should we stay, or should we go? Too many people think they can just move in the same tracks as they did in the past twenty years. Sorry, we just need to go; we can’t be on our knees any longer. It’s time to move on, or just quit. When you take your football team to the World Cup, you can’t just pick anyone that plays football. It doesn’t matter if you put up a camp and train them. That is too late and will still don’t get you the right players. YouTube changed track to, Look, if you had one shot or one opportunity. To seize everything you ever wanted in one moment. Would you capture it or just let it slip? They need to be ready when In the music industry right now it’s too many locals and events driven by local heroes that don’t have the talent or the drive to make it anywhere. They are not ready, not good enough and most of the events just pair up people with the wrong levels. We have to do like they do in the football world, we have to get the best together and then work together.

So how do we do that? First, you need a hell of a network. We have a hell of a network. Probably one of the biggest ones. Then you need criteria, we just did the criteria. Then it’s the execution. The plan is ready, but it will shock a lot of people how it will be done. For the first time, the selection even with the pros will ask for gatekeepers. Only international players will be featured.

Now YouTube just put on E-type – Free like a flying demon. The algorithms seem to read my mind today. For the first time in a long time, I feel free to make the shift that is needed. It will be like last time, people will laugh, I’ve been chewed up and spit out and booed off stage before. People made fun of me talking about streaming and placements fifteen years ago. Back then it got to me. This time I have the backstory and I’m older and I really don’t give a f**k. This time I will not mind your thoughts. This time I just will go for the best. It’s time for the rules for Showcase 2.0. Let go full force. More is more.