Back to the topic of Send-outs from Hell. As usual, I hide who it was, that doesn’t matter. I’m just pointing out the normal pitfalls when you send out music to presenters.

“The Artist” is releasing a new single, “track,” on Friday, November 24th, 2023. The private song link for you to listen to is below. 

I have provided information about “The Artist” and the song below for your consideration. Thank you and have a great day! 

*** Okay seems ok, the links to the songs come early in the mail. The problem here is that the link they send is to a Soundcloud without the possibility of downloading. They sent out these two weeks ahead. If I’m intrested I have to wait two weeks, then get the song on the release day. The chance that I remember that, or even do that is so slim. If you send something before release, make sure you send the file in the link as both mp3 and WAV and that the files are coded right with all metadata embedded. On Soundcloud even if it was downloadable, the coding might not be right, and it won’t contain any of the right metadata. Another problem with Soundcloud is that you see how many people have been there in this case only 14 people had listened to the song means that the interest is not that high. There are much better solutions for this like https://www.disco.ac/ or Byta.com or if you just use a Google Drive. So now on to the rest of the letter

PRESS RELEASE: 

“The Artist” kicked off the summer with the fiery track, “Early Track” The songstress now returns to close out the fall with her new single, “Track.” Similarly to “Early Track,” “The Artist” puts her unique, distinctive twist on the Pop genre. “titel” may best be viewed as an Alt-Pop/Dark Pop record, but the song is more eclectic in nature as it features synths, the ebb and flow of up-tempo and downtempo sounds, and has elements drawn from Electropop, Pop Rock, etc. 

*** In Swedish there is an expression “Ord bajsare” translated it means word shitter. People who just ramble on with a lot of words that means nothing, usually politicians. This is what is going on here. Why bother explaining what the sounds should be? I can get that just by clicking and listening to the song and making up my own mind. Just tell in broad things, it’s an alternative pop track. Oh, look here I just replaced the whole text with just one sentence. Also, I don’t care if the artist released a single half a year ago if nothing really happened. If that single was a hit in some way just tell that in a short sentence. If I’m interested, I will find the old catalog I promise. Let’s move on.

The subject matter of “Title” may be gleaned from the title, but the song is actually deeper than the title suggests. The song is about the seemingly perfect life that is more so imperfect. “‘Title’ takes you behind the scenes of someone’s life that people think is perfect. “The Artist” continues, “It highlights the club scene and life of a socialite who’s always out on the town, but actually feels immense loneliness.” “Title” illustrates how many put up a facade, or use a party or an ostentatious lifestyle to hide their pain, fear, angst, etc.

*** Ohh that has never been written before, soooo deep. Sorry, this is such a clique subject, like love, broken love. The empty nightlife you find in songs like The Model, Dancing on my own even Gangnam Style and many more in the same theme. Same here all this can be just one sentence, it’s a song about how it’s not as perfect as it seems. The rest I should be able to figure out if I listen to the song, if not, well then it’s not that well written. Let’s move on.

The song cleverly uses the contrasting sounds to perfectly depict the story that “The Artist” penned through the mix of flashy, wavy sounds and soft, somber tones. Renowned producer “The Producer” was enlisted by “The Artist” to craft the infectious record. “Titel” really demonstrates the versatility that “The Artist” possesses, and showcases her creative, introspective/extrospective songwriting and powerful, mellifluous vocals. 

*** First if you going to mention the producer, they need to have a track record, this producer has done twenty local productions. Don’t write it like it was que line  with producers to work with this artist and this producer was the lucky one. This comes with everything, if you need to drop names make sure they are household names everywhere. If not then just write produced by. Also, here how much word-shitting can you do?

“Title” may be a standalone single, but it is a prelude of what’s to come. “The Artist” already has multiple releases scheduled to set off the new year. At only 20 years old, the rising sensation is just getting started. Press play and put “lonely” on repeat. 

*** This is totally unnecessary. You know, we expect artists to release more music. Sure you can mention that the single is a part of an album coming later, but today music market is a singles market no one really expects something else. Also be aware to write rising star or big next thing. In a quick look, I saw that the last single six months ago video has a staggering 256 views on YouTube and 251 followers on Spotify. I get more on a random TikTok post. Things like this can be so easily checked.

In the end I can set this press release into three sentences.

Pop song with a darker tone from female artist from ***. The artist has been mentioned in blogs like ***. The song is produced by “The Producer”. Hope you like it.

The rest is just word-shitting.

Then in this case they also send along press pictures. Okay, the single shows The artist in a kind of doorway with face from us. You don’t see who it is. Then they sent that and then the same picture without the text as a promo picture and then the same picture in black and white and a slight change in the position of the artist. Totally useless. Promo pictures need to have at least three to choose from, and one landscape one horizontal in color is the best. You prefer if you have around eight to choose from both the cover and also pictures where you see the artist. I get send-outs with these errors all the time. So, it’s nothing unusual, but you can easily read between the lines that this is some amateurs doing things and a good reason to just dump it in the trashcan, I usually listen anyway but for editors that get 200 emails a day it’s tempting to throw things fast.

So, was the song good? No, it was like some put six different tracks into one track in three minutes. And then just played around with as many different echoes as possible during those three minutes. It was really hard to just get through those three minutes. In the end how many words you write that the artist will be big and is special if you can’t deliver in the song it’s game over. So don’t do that let me decide to write these words if I think that they fit.