-We had a discussion and feel that posting on social media is not our thing. We more like to be a secret band and people post more about us!

The band I worked with had one of those famous meetings. The ones when they sit in the rehearsal room picking up things from some random dude, like the clerk at the local music store, that gave them some tipoff that is totally insane.

Yes it sounds like a cool idea to be this secret band. In reality its a career suicide. Why is it attractive? The main reason is that the band is lazy and really doesn’t have the stamina to keep things up and alive. Then this stupid idea sounds really attractive.

As a manager, I can fight this idea. Then, of course, I’m the idiot that doesn’t get this new cool thing. Or I can let them try it and slow down their career with a couple of years. And then its always a possibility that they quit.

The problem is also that I will lose sponsors that realize that doing that kind of trick is pointless. And it will be really tough to get them back when suddenly some random dude will tell the band that posting things all the time is the right method. And suddenly they are doing the opposite what they said from the beginning.

I don’t know how many careers that are going down the drain of fatal small decision that are discussions in different places of boredom like touring, studios and rehearsal rooms. And you get them a lot. Here are two other famous ones.

– Oh! No one is released during the Xmas holidays. No pr person is willing to help so I will release on my own with no pr at Xmas eve as a gift for my fans!

– No I rather stay at home rehearsal and write songs then play on that showcase and make new connections.

I don’t know, but it seems like a mechanism to sabotage your own career. The plunge is too scary so instead, you just take this crazy idea. I just got the feeling that is the case, self-sabotage. Of course, people have released on Xmas before, why you don’t know it is because it’s almost never successful since most people are on holiday. Sam by staying home writing songs, those artists never leave the rehearsal room and never get anything done. Maybe it’s the fear of success taht is creeping on.

Then you have the other side when the manager just goes on any trend that comes around and adapts it for a month or two making the artist waste time on building stuff that never comes to use. I think it was Nikky Sixx that came up with the expression “we don’t have a manager we have damager”. Yes, history is full of these fatal mistakes as well. Like why have dinosaurs with sombreros on the front cover of Ramone’s last album? Threat the Police in the south of USA in front of the record label president? Or how many were not just following when all managers saw that mid-tempo songs worked best on Spotify and ordered everybody to do the same formula?

Here the band has to be creative and do something new, prove it to work to get the manager on the right track. Same here is the manager fast enough to adapt or does it take to long so its time to change?

In the end the best is if everyone is on the same page. Not easy, but in the most successful careers, it is what seems to work.