Even if it was expected it came as a shock when it happens. Jay Frank’s death was not that expected even though he had suffered badly for the last year of cancer. Or yes you sometimes know the outcome, we all going to die. Just this went very fast. And it always happens to the wrong people. It’s always the nice really friendly people that are going away.

I meet Jay by accident, like so many of my people in my network. I was on CMJ invited by Robert Singerman, another friendly and awesome guy. I had You Say France & I Whistle there playing live. I was in a real networking mode and took as many meetings as possible. And in the last hour before I should go to the gig place and just help the band. I took the decision to also visit the exhibition in the basement.

Down there were some regular tech companies. The usual startups that you never know if they even will survive the next week. But there were also Aileen Crowley. She had a new company called Digsin (short for Digital Single). Their business model was to give away mp3:s for free like a subscription model. The exchange was to build a fanbase with all these people that signed up. It was kind of a crazy idea. I’m a fan of crazy ideas and it resonates a string inside me that this was beyond the normal company. I invited them to go to the show just to see the band and see if we could do something together

That show was really a disaster. Still, it’s one of the most important shows ever for me. It was only visited by six, seven people. All these people became important to me later. And one was Jay Frank the owner of Digsin. I didn’t know since he wasn’t introduced down in the basement. But I was smart enough to say hello to all the people that came and got his card. And even though the show was crap Jay saw the potential and we had conversations about how to work with Digsin.

It’s not very common that I find people with the same nerdiness around the music industry. No, we are not interested in music in that way musicians are interested in what plugin or amp you use. No, we are interested in the powers behind the scenes and the marketing. Suddenly I had found a person that was on the same wavelength as me.

I could talk for hours with Jay around how the industry was changing. Exchanging information and visons. And I started working with Digsin. They signed both Like Swimming and The Magnettes. It gave me really rare opportunities on tour with Jay talking. Also getting close. We have invaded Jay and Lindas house forcing them to have a Halloween party to have the band playing. We crashed at Jay:s parents house on one tour, even, went on Zombie gigs outside NYC.

One really memorable night was out in Barcelona. The band was tired and went to bed around midnight. Jay and I keep ongoing. Seven in the morning waking the band up in our apartment. Jay and I got in singing in full volume “Heeeey Macarena” after spending the whole night in a 90:s music club dancing. Actually, the photo of The Magnettes first single was taking at the same time in that apartment.

I can just ramble on with different strange and cool memories that I have shared with Jay. Or how many people that I have met through him that has meant all for my career. And we are many that have a lot to thank Jay Frank for a lot. You just can see how the internet just filled up with people owning their careers and good memories with Jay when the news of his death came out. He was one of kind and I’m so blessed that I have met him and had a chance to spend so much time around with him.

The photo is when Jay manages to get to The Magnettes show in London this spring. The last time I meet Jay in person. And in Jay fashion, we got to a restaurant eating and discussion until they throw us out, this photo is just after that.

Thank you, Jay, for all, you went away far too early. I will miss you so much. And yes, I will do the thing we talked the last time on the phone this summer. I’m sorry that I can’t take you on the journey I know you would have liked it. Still, thank you for the advice to just do it. I just took the one important step yesterday with that in mind.