I’m shit tired to explain how showcasing works for booking agents that send me totally useless bands that have no value whatsoever and still think I would pay more than our headliners. We really really need new educations around the live scene if this is gonna work out.

If the booking agents don’t get their shit together ( which they don’t) yes I will build my own network (which I did). You really need to learn what is sellable what is drawing attention and what is going on in the world.

Right now I book more from managers then I booking agencies because of the lack of knowledge in the new business. And that actually scares me. We need to install much more good or we will lose the good momentum we are building up.

So rule one. No, I won’t book an unknown band because they have good music or are good live. I will ask how you did your promotion in the territory that you enter. And if see you just booking shit places in my territory don’t expect me to jump on.

Rule two. Get in your brain that your act is not worth that much money, especially not in the niche countries.

Rule three, be prepared to work some PR to get somewhere that includes some free shows, you really need to invest in the market.

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