I get from time to time artists that think their music is enough. They always answer the music should speak for it self. It’s a nice thought but with the new media, the story is soon more important than the music.

Even if your music is the best since sliced bread you ave somehow get people to hear it for the first time. People doesn’t find you automatically, there has to be a way for people to hear it and start talking about it. So you need to get that story anyway.

So being a smart ass is not getting you anywhere. Yes, you will be so tired of telling your story over and over. But it’s part of your job. To tell it good is a must.

We are back to that artists sometimes don’t understand that they are a product. Lets say i have a Restaurant. I think I cook the best food in the world and I think my food should speak for itself. If you have even seen  Gordon Ramseys kitchen nightmare you have seen so many bad chefs saying just that. And in many of the cases where artists say that their music speaks for itself, they are in the same position.

Ok, let’s say I really do the best food in the country. But I treat my customers like shit. I don’t have a menu, I don’t give them the food they ordered, just because I think so. Then it will not matter if my food is the best, it still just makes people talk shit around my restaurant.

in this business, you are in the hands of the audience and you need to please them and surprise them to make things happen. Just good music is not enough.