This is a part of a series of a tip off I give in front of the showcase Live at Heart that is going on in Örebro 30 of August to 2 of September. The tip off is not just for Live at heart would work on any showcase festival.

You can drink beer later!


Yes, we know after a really exhausting show it’s really nice to get backstage and grab that cold beer that waits in the dressing room. This is really not a good time to drink beer. Just minutes after the show get back out there in the audience and mingle.

I have been both sides my self. I have seen bands and wanted to get their contact information and answers to some questions. Hey in some cases I wanted to book them to Live at Heart. But they never come out again and I need to get to the next show. And since time is going fast I manage to write to them and in the end that opportunity they didn’t know was there is lost.

One of my jobs as a manager is to actually go backstage and get my bands out of there to mingle some 20 minutes with new fans or industry people. Sometimes it’s the beer that keeps them, but in most cases is that friends of them are invited backstage and keep on talking how good the show is and so on. And it’s hard to say to a friend, excuse me I come back to you I just need to work the room. In many cases that are my job to be that irritating person that nags them back out.

Some also go back and then they go directly on the stage taking things off. That is necessary. But if you are not a  solo artist, send someone to work the room and the rest pick things off and join in when they are ready.