Yes we are in the demo week in the blog. Taking out issues that we see from the demos we got in. Since I had several friends over drinking beer listening on demos I also got the most comments on what they thought failed in the presentation or music.

This was the thing that really got a lot of the A&R: s angry. Out of 50 demos actually 49 of them sent released tracks. Only one had a hidden track.

A released track is a released track; we really can’t work with it. Of course it’s not the end of the world if the track is released, but many possibilities’ has just gone out the window. We got four letters where they planned to release the track two weeks later. Of course we read this one month lat4er and we could go out and see where their track has gone. Usually nowhere!

So what is the hurry? This mistake is just pissing on your own music and don’t let it get a chance. Even with you releasing the music it takes much longer than two weeks to do marketing and other stuff. All this si that you want to get your latest stuff out to your buddy’s, we know. Still you can do it in so many cooler ways then post the shit straight up on Spotify.

One of the A&R:s played me a unreleased song of a kind of famous artist that would be released in November.  Of course it was more fun hearing it now then him sending me a link with the track on release in November. I felt special to hear the song before everybody else. And this is what you should do with your friends as well. Let them hear the new song on a secret link on soundcloud, I actually think that is more effective then be able to say the song is on Spotify. No one really care about that one.

So what happened to the release tracks? Soon the A&R: s heard the name of the band they went straight to Spotify and checked the numbers. I know it’s stupid to do that but that is what they do. And they direct discovered that nothing really had passed 10 000 streams. Witch meant that no one had put any marketing behind it, so why should they put marketing behind it.

Yes by sending a unreleased track they don’t know they outcome. Then they have a bigger chance to say yes, now we got a bigger chance to say no. So always send tracks that are unreleased, never release a track before six month has passed.