When you are in your local grocery store it’s a straight purchase. You give them money and they give you the thing.
Well what many have to learn that in the music it’s not always that simple.
Music to an audience can be also given them an experience, a feeling, an expression. It can be so much more than just a transaction.
Same when you do b2b in the music-industry. It’s almost never just a straight buy. It many parameter like what are you bringing to the table. Is it long turn and so on.
Right now I have been meeting so many new people that goes straight for the sale. Then I have been in meetings with very experienced people and really felt the difference.