I just saw a local government that is supporting local artists doing another meet-up. This time it was that their local artists should learn social media. It’s nice for the artist that they get a chance to learn something

Continue ReadingRethink The Strategy – What The Artist Needs To Learn!

  One of the bands I work with once said, “Better to do something than do nothing at all”. Another quote is the circus owner Phineas T. Barnum that said, “There’s no such thing as bad publicity”. Of course, in

Continue ReadingDon’t Fear The Mistakes. Just Do The Right Ones.

  I have been spending a lot of time on online conferences again. Last year I did over 30 of them and now they are becoming frequent again. But online conferences will never replace the real meetings at an “in-person”

Continue ReadingI Am Missing the Special Bond with the Artists

Back in the days before the internet when the music industry sold plastic discs at high prices, you could get away with just a slick production. To produce a good album in the 70/80 and 90’s there was a different

Continue ReadingJust A Slick Production Won’t Help Today

I guess many of us that work in the music industry are failed musician. My first band was not even a band. We were incredibly young and started a band even though we could not play any instruments. Instead, we played

Continue ReadingA Good Picture Says It All!

 I just felt this holiday just passed with little notice. The quarantine just made me stay at home and keep on working on my projects. The only difference was that I left social media and the mailbox with an out

Continue ReadingThis is the turning point.

 I heard from a whining artist the other day that managers only took a percentage of what the artist earned. The artist was angry since he got an offer that he could pay for management services and as usual though

Continue ReadingConsultants Are the New Management Role

 If you know me, you know I am the king of nerdiness. I was out in Stockholm and went into a second-hand store that carries used vinyl, CDs, and Comic books. No, I more or less sighed over the CDs.

Continue ReadingInternet Killed The Nerdiness!

 I have been talking to many festival organizers over the past weeks. Mainly I wanted to ask if they are going to try to do them in the summer of 2021 or push them to 2022 or just close altogether.

Continue ReadingWhich Artists Will Survive COVID-19?

You know what? Your song might not be a flop just because it doesn’t have any numbers. The numbers just show how much marketing that has been done. The numbers don’t tell you if the song is good or bad.

Continue ReadingFans or Just Numbers?