I’m speaking with a band and of course, they are selling themselves to me. The argument though is that they are really good. And by this time I haven’t heard the music. But on and on they tell me that

Continue ReadingWhat to say to the best band in the world.

Damn got a severe eye infection and writing messages on the phone is really difficult. Usually, just the time is hard to do it and all autocorrections and small buttons. This takes it to a new level. Well, at least

Continue ReadingMake it harder

Finally at the gate for the plane to the USA and some meetings in NYC. Right now I have been delayed for more than 48 hours with planes and weather and canceled flights. Also with a bad eye infection that

Continue ReadingGoing to USA

Is this meeting really necessary? Many times we get so many calls about meetings with artists. And the only question is what should we do next? And what happens this summer? You know what? You should do as much as

Continue ReadingAnother meeting.

I think this has been on the blog before. But I can take it again since it always comes up. Most artists (and people around) seems to think the music industry works like a job ladder. No this is not Mc

Continue ReadingThe next step! Mc Donalds style!

A bit of a continue on yesterdays blog post. I give someone an advice. You really have a conversation about it for at least an hour. Let’s take an example. A band that I work with comes up with the brilliant idea

Continue ReadingThe wrong answer!

I have seen several managers write about this on Facebook several times so I guess it’s kind of usual. You get in an artist that sends you music and wants your help and ask for your thoughts and criticism. Just that

Continue ReadingUse the critism!

Okay, so I tell you to build me a house. You will work full time to build the house, you can build it as you like on my piece of land, I will provide you with the material for it, well

Continue ReadingIs this a good deal?

It’ s an ungrateful world is a translation of a Swedish proverb. And that is what you feel so many times. I had a band a couple of years ago that really wanted to play on one of the biggest festivals

Continue ReadingIt’ s an ungrateful world

Today we announce the first names on Live at Heart 2018. So get into their homepage and have a look. http://www.liveatheart.se It will be a great new start for Live at Heart and it will have many changes. And I’m

Continue ReadingLive at Heart