If you start a company you have to in most cases invest money. Let say you have opened up a small shop selling clothes. It goes pretty good. Suddenly you get an opportunity to get a good spot in the

Continue ReadingRisk is part of the game.

I have an artist friend really complaining that he never got any chances. The industry was never giving him a break. If he just got the chance he would show what he was made of. The nagging went on and

Continue ReadingTake chance on me.

Is it possible to have a Skype with you on Saturday? The whole band can be on than on other days we work. I can’t meet that time because I pick up my kids from school. We can’t play there I

Continue ReadingThis industry is 100% or nothing.

I just going through my mailbox and found emails in the bottom of my inbox from bookers I meet on a festival I did in the autumn. From this festival, I got some really good bands that I followed up

Continue ReadingIf you have shit music you have to do twice the work!

You get an offer for a gig that is 20 min on stage. The offer gives you 100 euros for the gig. Why do you say yes if you need 600 euros to play and want to play for 45 minutes?’

Continue ReadingWhat is the critical line of stupidity?

We just have the biggest award ceremonies in Sweden in the past weeks. the Grammy Award, P3 Gold and Manifest. Usually, this is quite a lot of attention for the media to cover these events. They are usually broadcasted on prime time. Guldbagge

Continue ReadingMusic is not important? Is the star sprinkle gone?

It’s kind of usual that artist not admitting that they listen to their own material. They don’t look on their own videos. Mainly the excuse is that they have listened to the song so much in the making they got bored with

Continue ReadingListen to your own songs, and recommend them.

Japp ytterligare en Vlog. Här kollar Peter Mello med sin expertpanel. Vart är G:son när man behöver honom. Eller Anna Book som alla vill ha i Mello och vem skriker som en bäbis?

Okay, the taste is different and yes all music should be played. The problems are the network that brings up artists that is not ready and probably never make anything more interesting than the stage in your local bar in

Continue ReadingHow I wish there was a law that stopped hopeless cases to take up time.

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