Releasing a song/album is really like making a movie but on a smaller scale. In movie production, the director’s job is to get the whole team into his/her vision. Of course, they take advice from different experts like the lightning

Continue ReadingTo release a song you need a vision.

I just did a radio show around how you send music to radio. And yes I can tell that even more experienced PR people should take listen to this to have a better chance to get on the radio. Spotify:

Continue ReadingYou wanna know how you best send music to radio?

I can’t really complain we are doing pretty fine in the Covid 19 crisis. So many are suffering so much more. But I can easily see how artists are going bananas over things that are really not in help for

Continue ReadingDon’t panic stay calm

Got another mail about a live streaming concert. Sure a good idea it’s just that EVERYBODY is doing the same thing. Another problem is that most live streams I have seen are not really thought through. It’s mainly from the

Continue ReadingKeep calm, move forward.

An interview with one of the driving forces of the bigger indie labels in Sweden. We are going through how they find artists, what makes them tick and how the climate in the music industry has changed. Listen to Ömer

Continue ReadingInterview with Ömer Akay

Why do everything just half? What’s the point of going to a just one day on a four-day conference? Why just write a perfect song and then record it on 8 track recorder with the wort possible sound? Or having

Continue ReadingIf you ain´t first, you´re last.

What really makes me cringe is when people take advantage of the disaster itself. When filming the movie Fitzcarraldo the director Werner Herzog tells in interviews later that a crew member got seriously wounded during the shoot in the jungle.

Continue ReadingTired of the non artists complaining!

Here is the final round what I need to break and artist in the world. If you have read part one and part two and thinks I’m mean to artists, well you are not up for the task so stop

Continue ReadingI’m seeking a artist that want to break big! Round three!

I guess the writing around Corona is too much. And yes, I wrote around it when SXSW closed. The truth is that no one really knows what is going to happen. And it might not be as bad as you

Continue ReadingIt’s end of the world as we know it.

Here is the next round of this, what I need to break you big. In the first episode, I took up that we need good songs. But we can get them if you can’t write to them. You need to

Continue ReadingI’m seeking a artist that want to break big! Round two!