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13 Oct, 2017

Wonder why.

Personal

Ever wondered why you do stuff? Why are you playing music and don’t get anywhere? Creating stuff that no one cares about. To be honest even the most successful thinks that. I think that many times. Laying in a empty

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7 Sep, 2017

New insights how to do it and the two stories.

backstabbing, Live at Heart, Personal

Just left my last guest from Live at Heart on the airport. And back again to continue to blog. This is the great part of being at a festival and a conference, you meet so many new good people and

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22 Aug, 2017

Though weeks

Live at Heart, Personal

I’m entering the toughest weeks of the year. It’s time for Live at Heart the showcase festival we are owning a part of and are creating some parts of. It’s a really big task to take care of all the

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2 Aug, 2017

Mind the gap!

gap, Personal, spotify

Today has just been crazy. You can really see the gaps in the industry. I was sitting with a deal on over 100 000 dollars and got bugged by some new amateur “manager” who was calculating the dimes on a Spotify

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1 Aug, 2017

It will be crazy as usual.

crazy, Personal, worklife

I guess I never learn that you can’t put in too much on the schedule. Still, in June everything was empty nothing was sure so I just put hooks out. Now it turns into the most exciting schedule that I

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9 May, 2017

Can you handle the pressure?

Personal, Pressure, Tips for artists

Since I look on a career as a long distance running, it’s about endurance. Still when it comes to some part of the race you really have to strengthen and run faster for a couple of miles. Can you handle

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5 May, 2017

Just keep going on.

Personal, Showcase

No they actually sees you, the thing is that they just don’t know what to do with your talent right now. I was that person last night, was visiting a talent show in Stockholm. I meet some business persons that

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3 May, 2017

It’s called social media for a reason, even for artists.

Personal, Social Media

I was surfing around and some new band pages and was struck how bad these pages are maintained. Okey if the artist has a personal page, there it’s all fun and games. A lot of interaction and good stories. As

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2 May, 2017

The death of the review

Personal, reviews

I’m sitting and sending out the new album for a band to get reviews. The problem today with this new single driven world we live in is that is it really necessary? I know that the reviews many times are

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28 Apr, 2017

Why do I do this?

Happy, Personal

“If i’m close the end, I say time well spent.” The line is from Adées latest single “Make My Day”. And I guess it’s the essence of why I do this. I work with I love and with so many

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