I guess there will be a thousand reasons that you don’t get booked. The most common of course you don’t stand out among all the others.

One of the most common problem is the lack of understanding of economics. This we get a lot of from bookers and artist around the world all the time. You get these emails with five different artists you never heard of. You look them up and you pretty quickly see that no one else has heard them according to their streaming numbers and posts on social media. They have never played in my area either, to be truthful, they have never played in my country.

Still, they wants me to book this artist for 1500 euros + travel and accommodation. For that price range, I could probably get a semi-good local band that actually draws an audience. I guess here is when the economics don’t really work. Paying anything for the suggested artist is a loss for me. I still need to promote it and do things around it, putting in the time to fix things, so the account is already on minus before so with paying the artist fee we are probably looking at 6000 euros. For that price tag, I can get a pretty famous national artist that actually sells tickets.

I still don’t understand why we get these offers from people. You are not famous enough to sell tickets. Your price range will be how many tickets we can sell for you to perform. If we sell zero tickets, your value is zero. But even if we did the show for zero, we still have costs so even when you play for free, we lose. In reality, you should pay us to play. Not fair I know but the economic reality of the whole situation.

The only way you can go around it is of course you are so famous that you sell tickets where you haven’t played. Or that I own a loyal fanbase that is trusting me that whatever I put up is worth the money.Second you get into a new territory and try to minimize the costs and build up a fanbase so you become attractive to book in the future.

This is kind of logic, I guess a kid in fourth grade could figure this out (I don’t understand why booking peoole can’t). I guess also in the future this will be more common. What we look at is that artist mainly will do their income by superfans (check my post that you need only 1000 superfans). Then touring will be to invest in new territories. By doing that you also have to go further away. You can easily master your original area and the surrounding and neighboring countries (another mystery is export offices that think that it’s good to export to neighboring countries). The investment comes further but probably will be a strong motivation to be able to have those superfans.