Another thing
that comes up is that people think it’s hard to place songs. After hundreds of placements
I can tell you that it’s not. Still, there is some stuff you need to think of.

Yes, it’s
hard to be friends with supervisors and ad-agencies. If you want to be close to
them you don’t have the time to be an artist. You need to put your time
between, NYC, Los Angeles, and London and make sure you invited to cool parties
all meet all of them to find the latest leads. On top of that, you only have your songs.
Okay that is maybe a 50 of them but supervisors need big catalogs of different
music and they need it now, so you don’t have the time to write all the things they
ask for.

Luckily
there are people doing this for a living. There are sites and companies and
stuff you can contact that will pick up your music and work for you. Don’t
think though that you are special, they just need a catalog, but if your stuff works
you have their attention. Especially if all the rights and other things are in
line (see my earlier blogs around this). Also, supervisors tend to not like to fool around with artists that more like to discuss the deeper meaning of a song. They want it done and move forward.

I meet an
artist two years ago. She was very cocky that she had signed with a big publisher.
The biggest one in my country she added. She was in full belief that this company
would place her. I talked to her just a couple a weeks ago when she asked me to
place her songs. I just added that what was wrong with the publisher she had?
They hadn’t placed anything so now she thought I could do it. The problem here
is that I can’t go out and place someone else properties. She was still on the
publisher so it’s their job and rights to do it. In this case, my guess the
songs are wrong they are all about her not finding Mr right or about broken
love. Another problem they were co-written with like six other people (look on
my earlier blogs around that) so not that easy to clear. There are too many of broken love songs so I think it’s
kind of hard to place this.

Anyway, I
also know that the publisher she is with, they are famous for not placing anything.
Sure they promise all the artists they work hard and they tell them that they do
a lot of placements. And they don’t lie, the do that but only with a handful of
very famous hits that they have.

The case is with many of the bigger publishers they have huge catalog and in there they have household name songs. Let’s
pretend I’m doing a full-length movie and I really think “Welcome to the jungle”
with Guns ‘n’ Roses would be perfect. The cost to get that song cleared is
insane. If my movie is a blockbuster and I have the time and almost unlimited
budget I have to go to the bigger publishers that own that song. But that is
me seeking up them. This is the problem with the bigger publishers, they mainly
wait by the phone and get calls about famous songs they have. Seldom I see
these people getting anything new out. Another problem also is that their catalogs
are hundreds of thousands of songs, most of the placement people don’t even know
you are in there. And by the way license “Welcome to the jungle” is almost impossible whatever budget you have.

Most of the time it’s much better to go to the sites where you can upload your songs or
talk to people to work with your songs on commission. The publishers will
always say that this can lead to that your song is pitched twice. Over my twenty-five year career with a lot of placement it has happened once, and that was not
even an issue. What is more, an issue that some of these sites are exclusive and
take the rights of your songs. So you are looking for people that work with your songs non-exclusive on commission. There are many of them and several good ones. To actually
get something placed it’s better to have fifty people working for you then just
like the publishers one to three people sitting by the phone.

I meet a lot of artists that have uploaded on sites but never get placed. Another trick
is also to tell what your song is good for. Is it good to drive the car to, is it about
friendship, money, or other things they look for often!” Tell them and that suddenly
they might take notice around your song and once it’s placed usually it’s
placed more. I think though the biggest problem is that your song is not good
enough to be placed. That is usually the biggest problem.

So why won’t
I list all the sites where I have my music? Stop you have to do some work
yourself! Your songs will not be placed by you sitting on your ass. I was kind enough
to tell you about the pitfalls. Looking for the right companies is part of your
job. My guess there are sites listing these as well, or I actually know one.

This part is
a part that can be done by the artist themselves. Here people just think it’s
easy to fool them that it is hard. The main problem is that people are lazy and
want everything served. The other thing is to have a song that actually works
to the pictures and be at the right time in the right place.