It’s a very
uncertain world we live in right now. On one hand, the music industry feels so
far away right now. It’s summer and no shows and more or less no releases. At the
same time, the whole machinery is going on under the surface. Negotiations with
new clubs, festivals, and other outlets. The difference is that you might now
if it will happen the dates you are talking about. It will happen, just witch
time?

I guess it
is all one’s death other one’s bread. I just got several jobs during this crisis.
Probably because people that didn’t make it want over to another business. I
guess this is the time where we see who has to be on the stage as a living and
who are just there because they think it’s a fun hobby that they just keep up.

The changes
will be quite severe. And in many cases in unfavoured for an established big
artist that is not in the top 50. Many that are semi-famous or live out of an
old career will find themselves in a totally new world. A world that changes in
a much more rapid way then we are used to.

Just a simple thing like the American election can change quite much. If Donald Trump
gets re-elected. My guess the country will go deeper in the rabbit hole it’s
already in. More debts and now with the crises in full swing and china that
are in a position to market shares. What would that have for the music industry? Quite an easy choice USA would be the last market to enter. The restrictions would hold
on longer and the crisis will prevail and be quite uninteresting to invest
money in a career there. Instead, we would go for more secure territories to
start invest in.

But USA has
the infrastructure you say? Not even developing areas are more interesting since
the whole infrastructure is crashed we all have to start all over again.

What
happens if Joe Biden becomes president? Then you have a guy that is forced to
clean up the mess the former president made. At the same time probably release quite
many rescue packages which will tear on the economy. The result is almost the same.
It will be kind of hard to invest in USA on a new artist career.

In Sweden we
have a saying that however, you turn you always have your ass in the back. Already
now I’m looking at witch new territories that are waking up first and also
give the money in a smart way to build up a new infrastructure for the live industry.
There is where the money will be. That music dies is not even an option. It
just will develop but not in the areas we might be used to. 

Don’t even
get me started with UK that just left EU and now has to handle the crisis as
just one country.

The only good thing about this is that these changes will open up so many new opportunities. The
question are you connected enough to grab these opportunities?