The biggest problem with DIY is that you are always very late to get the latest news and smart things to do. Things that go around in the industry actually comes down to the artist level it’s almost one year old. Even with an artist signed to labels we still see that the info of what is going on is not that updated.

I can just compare when I got Spotify in 2010. I got the Beta version and could try it out. I was excited and told all my artist back then around of this new system. they really never cared, the only thing in their head back then was Itunes, in the worst cases, they were still into My Space. It took at least four years before the artist was up to date with what Spotify is and they started to be interested in the new thing. That is four years too late, by then Spotify was already divided and DIY was not in the priority.

Just got a message from one of my friends in the industry explaining to one of our bands that the first hours on Youtube is the most critical one. So hide a video and then do it visible is not that good for the algorithms.
Things like this are the stuff that DIY need to know to be able to make a good release. I guess when this info reaches them it’s already out of date. and this one is very small we are talking about hundreds of tricks like this to make things happen.

Many think this info is accessible online. Yes, it is but it’s also drowned in thousands of posts of other DIY people with the most strange ideas which are not correct. Finding what is good and not good here is impossible.

I have said it before that DIY is dead. Right now I feel it’s more dead then ever. The industry is moving so far ahead that it makes it impossible to do it DIY as an artist and reach any bigger level. Even starting up a new record label and try to fit in the information stream has become really hard. It’s all down to the team nowadays.