When I explain all the steps you have to do to get to certain point in your career, they just stare at you. Then they say “I can’t do all that it won’t work out”. Then they come with “Is there a quicker way, a shortcut”.

No there is no shortcut. You can take off things you should do, but that only ends up that things are lacking. One of the more common believes is that money would solve the problem with the gaps in the career. That you invest more in the parts you are really doing. I had that thought as well but when I tested it never worked out. It’s like you can see when a  thing is fake.

One of the more obvious things is interviews. The artist that does all the stuff in the way of a career will learn on the way to make good interviews. It’s a trial and error thing. If you cheat and jump these steps you have to pay a media consultant to teach you to do interviews. But even that becomes kind of not good. There is no story!

It’s like I said before it’s all about the story. The cheating artist jumps in the story so it is just one topic. The artist that take all steps has a lot of things to talk about and it becomes natural to bring views up in an interview for example.

Now I can just hear people say “what is cheating”. It’s a lot of things. For example, you buy a lot streams from some source. Yes, your streams will be up but since they re not real people listening, in the end, it will jump up and bite you. Normally a lot of streams comes that you are entering different circles and that comes with good stories.

Another cheat is to enter a big competition like Eurovision song contest. It’s not really cheating, but if you are a new artist you jump too many steps to handle it after the competition. In reality, your only story is that you have been in the competition.

Also getting a number one hit can be cheating. The thing goes to fast and in the end, it’s easy to just become a one hit wonder. It’s the same mechanism you jump steps that you have to take since you are in a hurry.

So should you always slow down? No, you should do everything. And to do that it will take time. Slow down is another thing that kills your career. That is tomorrows blog post.